African-American Film Festival Releasing Movement

Interesting piece on FilmSlate about a new initiative for the release of African-American indie films, which fits in with some broader recent trends relating to the building of links between festival screenings and (at least relatively) wider theatrical openings. I Will Follow to become first title released by The African-American Film Festival Releasing Movement (AFFRM), described here as ‘a grass roots organization looking to increase exposure and get theatrical distribution for African-American independent movies.’ Planning two such releases a year, so quite a modest initiative so far. Full article here. Also see AFFRM website and trailer for the film below.

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